My Jo Malone Collection – Brand Focus

I really enjoyed writing about Diptyque previously as a ‘Brand Focus’ piece, so today I’m coming at ya with a Jo Malone Brand Focus.

I’ll be chatting about my collection, what I recommend and talking about the brand!

A little history

Firstly, Jo Malone is a real luxurious British fragrance brand which she founded in the 90’s. Renowned for pairing unusual ingredients and creating versatile fragrances. In my collection I have five cologne’s, varying in sizes. Though, she has ton’s of different options.

I found out about Jo Malone through my fellow blogger’s many years ago. I think if I remember correctly, Fleurdeforce used to rave about them!

Let’s talk packaging

You can tell Jo Malone pride themselves on their packaging, it’s the little touches right?! Each product you buy comes in a beautiful cream-coloured box with a black velvet bow. I also get that extra special feeling when you see or open a box. The cologne itself is inside a glass bottle.

What fragrances would I recommend?

My absolute fave would have to be ‘Peony & Blush Suede’ – it smells dreamy, reminds me of a fresh bouquet of pink peonies and Spring time! Very light, floral, a little fruity – sweet apple notes.

I would have worn this on my wedding day but for me the scent doesn’t last well on my skin. Does anybody else find that?

Followed by a close second fave… Jo Malone’s ‘Pomegranate Noir’, this smells like Christmas to me! It reminds me of dark wintery nights, the warmth of the fireplace, and has a rich, almost ‘manly’ scent. I usually wear this if I want to feel ‘sexy’.

‘Red Roses’ is also lovely. Similar to ‘Peony & Blush Suede’. Apart from stating the obvious, it smells just like a fresh bunch of roses…. however, it also has notes of lemon, mint, violet leaf and honeycomb. Which you can’t really smell as the rose is quite overpowering. But if you like rose scented products, this one is for you!

I usually wear this on Valentine’s day and around Spring and Summer time.

Wood sage and sea salt is a rather Summery scent – it reminds me of British beaches as well as also reminding me of my time in Canada visiting the lakes.

I love the scent, it’s really unusual and different to all my other perfumes. It’s refreshing, a little salty and woody. I always feel great whenever I wear it, I feel like I’m ready to take on the day and venture out.

I’m actually almost out of this one – it was my first ever Jo Malone cologne which I purchased back in 2017! It has lasted me so well.

Lastly we have Honeysuckle and Davana – this was a gift from my parents.

It has notes of English flowers with Havana, moss and patchouli. I feel as if Honeysuckle and Davana is a mature scent, a little sweet, a little musky but alluring! It reminds me of my nan who sadly passed away earlier this year. As well as reminding me of Autumn nights! It’s not my favourite scent of Jo Malone’s but I do like it as I miss my nan a lot and I do love Autumn.

Are they worth the money?

I usually receive Jo Malone perfumes as birthday, anniversary or Christmas presents from those closest to me, so I would say, they are a little treat. They are quite expensive ranging from £50 to over £100 for one cologne. But they do last a really long time and they do look rather pretty sitting on your beauty shelf.

The scents are unique and unlike any other perfume brand out there! And, they are British – love to support any British brand! So I would say they are worth the money. However, don’t feel like you have to have a whole collection, I like a variety in my life as I like to smell of different fragrances each day.

Do you have a favourite Jo Malone product?


  1. Danielle Beautyblog
    December 30, 2022 / 5:40 pm

    Such a gorgeous collection Zoey! I love smelling the scents when I’m in a store that carries them but I get overwhelmed with the choice so have never purchased! xx

    Danielle’s Beauty Blog 

    • zoey
      January 1, 2023 / 8:12 am

      Thanks lovely. Yeah, it can be quite over whelming with so much choice. But they are lovely fragrances. xx

    • zoey
      March 1, 2023 / 5:39 pm

      Oooh I’ve heard of Jo Loves! Maybe one day I will 🙂 xx

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